Over the last few years there has been a trend to give people fancier job titles. The job role will not have changed, merely the title of the job. Sales people have become Sales Executives. Cleaners have become Cleaning Operatives. Receptionists have become Front Desk Executives. Sandwich makers have become Sandwich Artists. The reasoning behind … Continue reading What’s in a Job Title?
Category: marketing
Branded Like a Fool?
The power of the brand over us is immense. We will gladly pay more for it, go out of our way for it, model ourselves on it. Given this loyalty and commitment we must derive some benefit from being associated with company brands. Why do we have this abiding love of the brand? What does … Continue reading Branded Like a Fool?